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Virtual try-on tech is taking the guesswork out of fit and offering more flexibility for customers. Virtual try-on tech comes in a few different forms using AI and AR. Instead of relying on photos of models wearing the clothes, customers can see themselves in the clothes with virtual try-on tools. AdvertisementAdvertisementHow virtual try-on tech worksZyler automates the try-on process using the customer's face and measurements. While virtual try-on technology is readily available, retailers have been slow to adopt AI technology.
Persons: , Alexander Berend, Natalia Modenova, automates, Berend, they've, Modenova, Daria Shapovalova, Spencer, John Lewis, Alfa, We've, Shapovalova Organizations: Service, Insider Intelligence, Anthropics Technology, Technology, Brands, Alfa Vega, Reuters
Fashion in the Metaverse: What Avatars Are Wearing
  + stars: | 2022-12-02 | by ( Kathryn Dill | ) www.wsj.com   time to read: 1 min
Natalia Modenova and Daria Shapovalova want to help you get dressed—for the metaverse. In 2020 the two founded DressX, an online retailer that sells digital fashion for avatars and images. Since then they launched a special collection in collaboration with Coca-Cola . In July, DressX became the first digital-only fashion company to provide apparel for Meta ‘s new avatar-fashion marketplace, alongside luxury brands like Prada and Balenciaga.
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